Twelve early-warning signals that actually precede subscription exit
A clinic list, not a universal ranking. Several of these fail on postpaid family plans and should stay off your score.
Journal
Field notes from the lab, published without a growth editor.
These pieces support the courses. They are not a content mill. Each one argues a specific claim you can disagree with in clinic.
What Thai prepaid patterns teach postpaid churn models
Top-up drought is not a polite cousin of contract fatigue. Mixing the two is how scores go quiet before Songkran.
Feature windows that respect billing cycles, not calendar months
Why Monday-aligned recency quietly lies, and how to draw a window a finance partner can initial.
Silent accounts: when usage drops before the cancellation form
Dormancy is not voluntary churn in slow motion. Treating it that way inflates save-desk metrics and starves true exits of attention.